| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Introducing Dokkio, a new service from the creators of PBworks. Find and manage the files you've stored in Dropbox, Google Drive, Gmail, Slack, and more. Try it for free today.

View
 

Persuasion in Text and Media

Page history last edited by Bradley Grant 6 years, 1 month ago

Persuasive Strategies

 

Slogan: A catchy phrase or statement often used to sell a service or a product

     Ford is the Best in Texas,  Always Low Prices, 

Bandwagon: A statement suggesting that everyone is using a specific product, so you should too!

Testimonial:  A well-known person supports a product or service

     A housewife sells make-up,  bald guy now has hair,  grandpa is dancing

Emotional Appeal: A person is made to have strong feelings about a situation or product

     Cute little creature drinking Coke, Starving kids, Sad puppy, People having fun

Expert Opinion:

     German Car guy,  4 out of 5 doctors recommend

Sale/Savings:

      Some limited time offer at a reduced price, coupons


 

Propaganda Techniques:

http://www.youtube.com/watch?v=Pw8mQFCfGxE&feature=player_embedded

Comments (0)

You don't have permission to comment on this page.