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Persuasion in Text and Media

Page history last edited by Bradley Grant 6 years, 10 months ago

Persuasive Strategies


Slogan: A catchy phrase or statement often used to sell a service or a product

     Ford is the Best in Texas,  Always Low Prices, 

Bandwagon: A statement suggesting that everyone is using a specific product, so you should too!

Testimonial:  A well-known person supports a product or service

     A housewife sells make-up,  bald guy now has hair,  grandpa is dancing

Emotional Appeal: A person is made to have strong feelings about a situation or product

     Cute little creature drinking Coke, Starving kids, Sad puppy, People having fun

Expert Opinion:

     German Car guy,  4 out of 5 doctors recommend


      Some limited time offer at a reduced price, coupons


Propaganda Techniques:


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