Persuasive Strategies
Slogan: A catchy phrase or statement often used to sell a service or a product
Ford is the Best in Texas, Always Low Prices,
Bandwagon: A statement suggesting that everyone is using a specific product, so you should too!
Testimonial: A well-known person supports a product or service
A housewife sells make-up, bald guy now has hair, grandpa is dancing
Emotional Appeal: A person is made to have strong feelings about a situation or product
Cute little creature drinking Coke, Starving kids, Sad puppy, People having fun
Expert Opinion:
German Car guy, 4 out of 5 doctors recommend
Sale/Savings:
Some limited time offer at a reduced price, coupons
Propaganda Techniques:
http://www.youtube.com/watch?v=Pw8mQFCfGxE&feature=player_embedded
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